RIP Ivy Park x Adidas

RIP Ivy Park x Adidas

Ivy Park…

Phew, girl– you really took us on a ride back there.

I love athleisure as much as the next person, but there were so many silhouettes that just had me thinking “who is this for?”

Perhaps the answer is “someone cooler than me” but I don’t know for sure. Regardless, I can’t be the only one who felt this way, because after 3 official drops, Beyonce’s collaboration with Adidas has officially terminated. Before you go crazy, there’s no real drama or tea here. The collaboration contract was set to end this year and both parties decided against renewing the deal.

There are a few reasons why I feel this move will benefit both parties. I’m not sure if anyone recalls, but there was a time back in the day when I was able to walk into Nordstrom and find Ivy Park among the other semi-affordable designer labels. I have an Ivy Park sweater from a few years ago; a really odd cropped, off-the-shoulder situation that looked as if it was fashioned out of the waistband section of a pair of sweatpants. I love it but everyone still makes fun of me for wearing it in public. In a way, I feel like Ivy Park has always been a little goofy at times, but always distinct and cool. I think the Adidas collaboration aspect of it carried a little too much weight and made everything just a touch too sporty. Hopefully, if the Ivy Park team decides to carry on with a different, perhaps higher-fashion collaborator (or go it alone), there will be more room and freedom to create more wearable but still unique pieces. I also can’t help but think that the end of this era may make the products more affordable and (maybe) sold in a larger inventory. I don’t know ANYONE in the world who wears Ivy Park, and trust me, you would know if you saw it, and yet I’m supposed to believe that these lines are selling out in five minutes or less??? No way. Either the entirety of middle America is buying everything up or they make 200 of each item and call it a “sell-out” to generate buzz and demand for the drops. While that does lend some power to the “cool” factor, it’s annoying as hell. Also, leggings shouldn’t cost $150.

But I digress. No matter where you stand on the news or the respective brands in general, one thing is for sure– some of that shit was CRAZY. I’ve compiled some of my favorite examples that are just burnt right into my brain.

Enjoy!

Trigger warning: assless chaps

Hat with a hole in it. Boxy, asymmetrical silhouette. No thanks!

It's like a chocolate bar and an Oscar statue had a child that was a Star Wars villain.

The way the Adidas stripes make me cringe in any setting beyond sweats or casual clothes... I mean I guess this is acceptable as a cover-up, but it's just so... orange :(

Shiny houndstooth. Bey– who hurt you?

This isn't abysmal, but I hate it as an outfit. The pants are kinda sick but the top is giving 2012 Forever 21. Sorry.

Kay.

Barring the fact that no matter what these are made of, they've gotta be heavy as all hell, they are just billboards. Literally billboards on your head. I'm bothered.

I know I'm rude and broke and bitter but I'm also not wrong and therefore I will not be taking questions at this time. Thank you!